Marketing and Economics 

"Determining the Appropriate
Depth and Breadth of a Firm's Product Portfolio" (Journal of Marketing Research) 

"Integrating Gap Analysis
and Utility Theory in Service Research"
(Journal of Service Research) 

“R&D Project Generation
versus R&D Project Selection” IEEE
Transactionsin Engineering Mgt. December,1998. 

(with Dennis Blumenfeld and Mark Beltramo.) “Consolidating
Distribution Centers can Reduce Lost Sales.” International Journal of Production Economics ,1998 

``Estimating Automotive
Elasticities from Segment Elasticities and First
Choice/Second
Choice Data.’’ Review of Economics
and Statistics. 3,August,1993,455462.. 

``A Pragmatic Approach to Evaluating Election Schemes through Simulation.’’ American Political Science Review. 3,(March, 1983),123141. 

``Relaxing the Loyalty Assumption in the Colombo/Morrison Model.’’ Marketing Science. (1989). 

“Filling in Incomplete Survey Responses.” Communications in Statistics:Simulation & Computation ,26,4,1997. 

``One Person/One Vote is not Optimal given Information on Factions.’’ Theory and Decision(1986). 

``Satiation and Habit Persistence (or the Dieter’s Dilemma).’’ Journal of Economic Theory(1986). 

``Estimating Automotive Elasticities from Segment Elasticities and First Choice/Second Choice Data.’’ Review of Economics and Statistics. 3,August,1993,455462. 

(with Jim McDonald). ``Estimating Aggregate Automotive IncomeElasticities from the Population IncomeShare Elasticity.’’ Journal of Business and Economic Statistics. 2(1993). 

(with Jim McDonald, Anand Mantrala).``Something New,Something Old:Parametric Models for the Size
of Distribution of Income. Journal of Income Distribution, 6,1,1996. 

(with Ron Harstad.) “Lottery Qualification Auctions.” in Bayes,M(ed.).Advances in Applied Microeconomics:Auctions, JAI Press,1996. 
Psychology and Physics 

"Reformulating decision
theory using fuzzy set theory and Shafer's theory
of evidence"
(Journal of Fuzzy Sets and Systems) 

"Econophysics
and Individual Choice"
(Physica A) 

``Relating Probability Amplitude
Mechanics to Standard Statistical Models.’’
Physics Letters A. 204,26 32(1995). 

(with G.Hazen)``SSB & Weighted Linear Utility as Expected Utility with Suspicion.’’ Management Science. 4,1990. 

``An Intransitive ExpectationsDependent Variant of Prospect Theory.’’ Journal of Risk and Uncertainty. 5(1992). 

(with G.Hazen). ``Intertemporal RiskAversion and Calibration Uncertainty May Explain Violations of the Independence
Axiom.’’ in J.Geweke. DecisionMaking under Risk and Uncertainty:New Models and Empirical Findings. Kluwer Academic Publishers, London,1992. 

(with G.Hazen)``SSB & Weighted Linear Utility as Expected Utility with Suspicion.’’ Management Science. 4,1990. 

``A Standard (NonQuantum) Probability Model of Quantum Behavior.’’ Journal of Mathematical Physics (9,1983). 

``A Model of Risky Shift.’’ Organizational Behavior and Human Performance.(December,1983). 

“Stochastic Mechanics & Classical Mechanics with Finite Differences.” Journal of the Physical Society of Japan. 66,10,1997. 

“Teaching Precalculus Classical Mechanics instead of a CalculusBased Classical Mechanics.” European Journal of Physics.
#5,9,1997,pg.327333. 

“Quantum Mechanical and Human Violations of Compound Probability Principles:Toward a Generalized
Heisenberg Uncertainty Principle.” Operations Research.November,1998. 

“ExperimentDependent Probabilities in Quantum Mechanics & Psychology.”Physics Essays. 10,#3,1997. 

`Discretetime General Relativity & Hyperspace.’’ in Il Nuovo Cimento, 1997. 

``The Sum of Two BellShaped Curves Can Be Sinusoidal.’’Physics Letters(1987). 

``An Intuitive Form of Nonlocalism for Quantum Mechanics.’’ Physics Letters(1987) 

``Higher Derivatives of Velocity and Quantum Mechanics.’’ Physics Letters (1986).  