Refereed Publications

(79) “An Anti-Ideal Point Approximation of Economic Discrete Choice Models.” Economic Letters, 2011,110,60-63.
(78) “A Comment on a Psychologically Plausible Goal-Based Utility Function.”  Informing Science Journal.Vol.12,217-221,2010.
(77) “Normative Non-Expected Utility Theories.” Encyclopedia of Operations Research and Mgt Sciences. 2010
(76) “Decision Trees.” Encyclopedia of Operations Research and Mgt Sciences.  2010.
(75) “The Hippocratic Oath, Effect Size and Utility Theory.” Journal of Medical Decision Making. 293,377-379, 2009.
(74) “Combining the Opinions of Experts who partition events differently.” Decision Analysis. 6(1), 38-46,  2009.
(73) (with S. Pollock). “A Decision Analytic Approach to Reliability-Based Design Optimization.” Operations Research. 57,5, 1262-1270,
2009.
(72) (with V. Bier). “Updating Beliefs about Variables given new information on how those Variables Relate.” European Journal
        Of Operational Research. 193, 1, 184-194, 2009.
(71) (with A. Abbas and J. Matheson). “Effective Utility Functions Induced by Organizational Target-Based Incentives.”
Managerial and Decision Economics. John Wiley & Sons, 30(40),235-251, 2009
(70) “How to Make Risky Decisions Visually.”  Visual Communication.  Society for Visual Communication, 2007
(69) “Statistical Decision Making without Math.” Chance. American Statistican Association, 2007.
(68) “Econophysics and Individual Choice.” Physica A: Statistical Mechanics and its Applications. Vol.354.pg.479, Elsevier, 2005.
(67)  (with C. Kirkwood.) “Multiattribute Preference Analysis with Performance Targets.” Operations Research. 52(6), 823-835,2004.
(66) “Reformulating Decision Theory using Fuzzy Set Theory and Shafer’s Theory of Evidence.”  Fuzzy Sets and Systems. 139,
2(October,2003), 243-266.
(65)“Determining the Appropriate Depth and Breadth of a Product Portfolio.” Journal of Marketing Research,  Spring, 2003.
(64)"Decision Rings: Making Decision Trees Visual & non-Mathematical" INFORMS Transactions on Education,
2002, Vol. 2, No. 3,  http://ite.informs.org/Vol2No3/Bordley/
(63)”Representing Trees using Microsoft Doughnut Charts.” American Statistician, 56,2,1,2002
(62 "Relating Value-Focused Thinking and Interactive Planning." Journal of the Operational Research Society, December, 2001..
(61) "Foundations of Target-Based Decision Analysis." 2002, in  Encyclopedia of  Life Support Systems, EOLSS
         Publishers, Oxford, UK. www.eolss.net.
(60) "Teaching Decision Theory in Applied Statistics Course." Journal of  Statistical Education.Vol.9,#2,2001.
(59) "Integrating Gap Analysis and Utility Theory in Service Research." Journal of Service Research. March,2001.
(58) "Naturalistic Decisionmaking and Prescriptive Decision Theory."  Journal of Behavioral Decisionmaking. 2001
(57) (with L.Calzi) “Decision Analysis using Targets instead of  Utility Functions.” Decisions in Economics and
        Finance. 23,53-74,2000.
(56) (with J.Kadane). “Experiment-Dependent Priors in Psychology and Physics.” Theory & Decision. December,1999.
(55)(with Dennis Blumenfeld and Mark Beltramo.) “Consolidating Distribution Centers can Reduce Lost
Sales.” International Journal of  Production Economics ,1998
(54) “R&D Project Generation versus R&D Project Selection.”  IEEE Transactions in Engineering Mgt. December,1998.
(53) “Keeping it Sophisticatedly Simple in R&D Management.” Engineering Economist.1998
(52)  “Stochastic Mechanics & Classical Mechanics with Finite Differences.” Journal of the Physical Society of  Japan. 66,10,1997.
(51) “Teaching Precalculus Classical Mechanics instead of  a Calculus-Based Classical Mechanics.” European Journal of  Physics.
#5,9,1997,pg.327-333.
(50) “Quantum Mechanical and Human Violations of Compound Probability Principles:Toward a Generalized
Heisenberg Uncertainty Principle.” Operations Research.November,1998.
(49) “Filling in Incomplete Survey Responses.” Communications in Statistics:Simulation & Computation ,26,4,1997.
(48) “Experiment-Dependent Probabilities in Quantum Mechanics & Psychology.”Physics Essays. 10,#3,1997.
(47)``Discrete-time General Relativity & Hyperspace.’’ in Il Nuovo Cimento, 1997.
(46) (with Ron Harstad.) “Lottery Qualification Auctions.” in Bayes,M(ed.).Advances in Applied Microeconomics:Auctions,   JAI Press,1996.
(45) (with Jim McDonald, Anand Mantrala) .``Something New,Something  Old:Parametric Models for the Size
of Distribution of Income. Journal of Income  Distribution, 6,1,1996.
(44)``Relating Probability Amplitude Mechanics to Standard Statistical Models.’’ Physics Letters A. 204,26-32(1995).
(43) ``Modelling Unforseen Events with Similarity Templates Changes Bayesian Probabilities into Pignistic
Probabilities.’’International Journal of Approximate Reasoning. (1995).
(42) ``Possible Convexity of the Indirect Utility Due to Nonlinear Budget Constraints.’’Economic Letters.(1994).
(41) `` Making Social Tradeoffs Among Lives, Disabilities and Costs.’’ Journal of Risk and Uncertainty.  9,2(1994),135-150.
(40) ``An Overlapping Choice Set Model of Automotive Elasticities.’’  TransportationResearch. 28B,6(1994),401-408..
(39) ``Estimating Automotive Elasticities from Segment Elasticities and First Choice/Second Choice Data.’’
Review of Economics  and Statistics. 3,August,1993,455-462..
(38)  (with Jim McDonald). ``Estimating Aggregate Automotive Income-Elasticities from the Population Income-Share Elasticity.’’
Journal of Business and Economic Statistics. 2(1993).
(37)``An Intransitive Expectations-Dependent Variant of Prospect Theory.’’ Journal of Risk and Uncertainty. 5(1992).
(36)  (with G.Hazen) ``Nonlinear Utility Models Implied by Small World Intercorrelations.’’  Management Science. (1992).
(35) (with G.Hazen). ``Intertemporal Risk-Aversion and Calibration Uncertainty May Explain Violations of the Independence
Axiom.’’ in J.Geweke. Decision-Making under Risk and Uncertainty:New Models and Empirical Findings. Kluwer Academic Publishers
, London,1992.
(34) ``The Dogit Model is Applicable even without Perfectly Captive Buyers.’ Transportation Research. (1990).
(33)  (with G.Hazen)``SSB & Weighted Linear Utility as Expected Utility with Suspicion.’’ Management Science. 4,1990.
(32) ``Discounted Longevity as a Risk-Reduction Measure.’’ Operations Research 38,5,(1990),815-819.
(31) ``Relaxing the Loyalty Assumption in the Colombo/Morrison Model.’’ Marketing Science. (1989).
(30) ``An Intertemporal Utility Function Concave in Gains and Convex in Losses.’’ In Annals of Operations Research. (ed. By I..LaValle
& P.Fishburn,1989).
(29) ``Fuzzy Set Theory, Observer Bias and Probability Theory.’’ Fuzzy Sets and Systems.(1989).
(28) ``Reflection as an Explanation of Bell’s Inequality Violations’’Physics Letters(1989)
(27) ``Generating Market Elasticity Estimates Using Cross-Sectional First and Second Choice Data.’’ Journal of Business and  Economic
          Statistics(1988).
(26) ``An Additive Group Utility for a Funds Manager.’’ Management Science,34,7,(1988),835-842.
(25)  ``The Energy Function in Optimal Control Theory.’’ Journal of Optimization Theory and Applications.57,3,1988.
(24)   ``The Cost of Delayed Lottery-Resolution.’’ Operations Research,36,1(1988)
(23)  ``The Sum of Two Bell-Shaped Curves Can Be Sinusoidal.’’Physics Letters(1987).
(22)  ``An Intuitive Form of Non-localism for Quantum Mechanics.’’ Physics Letters(1987)
(21) ``Satiation and Habit Persistence (or the Dieter’s Dilemma).’’ Journal of Economic Theory(1986).
(20) ``Linear Combination of Forecasts with an Intercept:A Bayesian Approach.’’ Journal of Forecasting(1986).
(19) ``One Person/One Vote is not Optimal given Information on Factions.’’ Theory and Decision(1986).
(18) ``Higher Derivatives of  Velocity and Quantum Mechanics.’’ Physics Letters (1986).
(17) ``Comparing Different Decision Rules: A Simulation.’’Behavioral  Science(10,1985).
(16) ``Using Factions to Estimate Preference Intensity: An Argument Against One Person/One Vote.’’ Public Choice.3(1985).
(15) ``A Precise Method for Evaluating Election Schemes.’’ Public Choice.2(1985).
(14) ``Relating Elasticities to Changes in Demand.’’Journal of Business and Economic  Statistics(Summer,1985).
(13) ``A Model of Risky Shift.’’ Organizational Behavior and Human Performance.(December,1983).
(12) ``Deriving the Schroedinger Equation and Hamilton’s Principle from Generalized Consistency Conditions.’’ International Journal of Theoretical Physics(9,1983).
(11) ``A Pragmatic Approach to Evaluating Election Schemes through Simulation.’’ American Political Science Review. 3,(March, 1983),123-141.
(10) ``A Central Principle of Science:Optimization.’’ Behavioral Science. (January,1983).
(9) ``A Standard (Non-Quantum) Probability Model of Quantum Behavior.’’ Journal of Mathematical Physics (9,1983).
(8) ``The Combination of  Forecasts: A Bayesian Approach.’’ Journal of the Operational Research Society(Feb.,1982).
(7) ``A Multiplicative Formula for Aggregating Probability Estimates.’’ Management Science.(10,1982).
(6)  ``Deducing Warr’s Power Function.’’ Social Forces. (September,1982).
(5)  (with Ron Wolff). ``The Aggregation of Individual Probability Estimates. Management Science(August,1982).

INVITED PUBLICATIONS
(4) ``The Psychology of Individual Choice.’’ Proceedings of the American Statistical Association. American Statistical Association, Alexandria,Virginia(1993).
(3) ``Murphy’s Law and Non-Informative Priors.’’ in C.R.Smith(ed.) Maximum Entropy & Bayesian Methods. Seattle, Washington, 1991.
(2) ``Bayesian Group Decision Theory.’’ in B.Grofman & G.Owen. Information Pooling and Group Decisionmaking. Decision Research Series. Jai Publishers, London(1986).
(1)    ``Quantifying Societal Concerns in R&D Project Selection’’ in M.Shahinpoor & J.Weinrhach. Environmentally Conscious Design & Manufacturing. ECM Press,  New Mexico,1996.